A reactive campaign created after the Netherlands Women’s National Football Team, also known as ‘the Leeuwinnen’ (the Lionesses), surprised everyone and made it to the finals of the Euro 2017 Championships. They went on to win claiming their first ever title by beating Denmark 4–2 in the final. The line translates to ‘Lionesses Win’ and the campaign was rolled out across social media, stores and a national celebration which took place in Utrecht. Completed at Wieden + Kennedy.
A reactive campaign created after the Netherlands Women’s National Football Team, also known as ‘the Leeuwinnen’ (the Lionesses), surprised everyone and made it to the finals of the Euro 2017 Championships. They went on to win claiming their first ever title by beating Denmark 4–2 in the final. The line translates to ‘Lionesses Win’ and the campaign was rolled out across social media, stores and a national celebration which took place in Utrecht. Completed at Wieden + Kennedy.